RESEARCH
THEORETICAL RESEARCH QUESTIONS
The two overarching questions that guide my research are:
1. What makes people think of themselves in terms of ‘I’ or ‘WE’? i.e. When and why do we think of ourselves as unique individuals and when and why do we think of ourselves as connected individuals?
2. When does the ‘I’ becomes a ‘WE’? i.e. What makes us shift from one mode of self-construal to another one?
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EMPIRICAL RESEARCH TOPICS
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Humans, technology, and Artificial Intelligence: from smart cities to big data, technology allows a finer understanding of human behaviour, but also creates a series of ethical dilemma. I investigate how individuals, consumers, interact with artificial intelligence and technology
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Luxury consumption: Past, Present and Future: Luxury consumption can be tied to several factors, from status-related consumption to the construction of an ideal self. I look at conventional and unconventional forms of luxury consumption, the role of social media in luxury consumption, and the challenges and turning points ahead in the industry (sustainability, inclusivity, NFTs...)
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Healthcare: I look at healthcare from a variety of angles: how to understand unhealthy behaviours using behavioural science, how to improve team dynamics in a health unit context, or how to use gamification to improve patient adherence to treatments.
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RESEARCH SUPERVISION
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I am happy to be approached for master and doctoral supervision on any of the topics below. Just note that I have limited research supervision capacity and that do not always accept new supervisions every year.
RESEARCH INTERESTS & METHODS
I am an applied chartered psychologist with research interests in consumer, cross-cultural, social and organisational psychology. I am a multi-method, multi-epistemology researcher.
1. Research in Consumer Psychology
In consumer psychology, my current and previous research focuses on the conceptualization of attitudes, and the relation between thought associations, implicit and explicit brand attitudes – especially in the context of System 1 / System 2 information processing. I am also interested in applying self-construal theory (independent vs interdependent self) to the field of (cross-cultural) consumer psychology. Three topics recently captured my attention: the psychological consequences of co-producing goods (‘IKEA effect’), the consumption of luxury goods (especially in a cross-cultural context), and alternative forms of consumption.
2. Research in Organisational Psychology
My research in social and organisational psychology focuses on self-construal, i.e. the way individuals define their self in terms of interpersonal relations (interdependent self-construal) or uniqueness (independent self-construal, Markus and Kitayama, 1991). In my previous research, I investigated the role of power in determining individuals’ level of independent and interdependent self-construal. I am also interested in the role of creativity in processes of self-construal and influence.
Research Methods
The methods I use are both quantitative and qualitative. In terms of quantitative methods, I have been running both laboratory and online experiments, and I have also used questionnaires and secondary data analysis. As a quantitative researcher, I am knowledgeable with advances statistical procedures, including multiple regressions, log-linear models, analysis of variance, factor analysis, and reliability analysis. In terms of qualitative methods, I have run focus groups and interviews, and used netnography (online ethnographies). As a qualitative researcher, I am knowledgeable with content and thematic analysis. Finally, I am particularly interested in new research techniques, such as video camera (subcams) and computer programs measuring implicit attitudes (IAT test), and the potential of those techniques to improve research methods in psychology.
FUNDING & AWARDS
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Cumulative total: circa 3,450,000 €
ESCP Europe Competitive Research Grants 2024
Research grant on luxury brands' parenting and customer brand attitude
Cartier ESCP HEC Paris Chair Turning Points 2024-2027
Research funding to explore Turning Points in the world and their impact on society
ESCP Europe Competitive Research Grants 2023
4-year funding for a doctoral position
Cartier ESCP HEC Paris Chair Turning Points 2021-2024
Research funding to explore Turning Points in the world and their impact on society
Global Fashion Management Conference 2019
Excellent Service Award
ESCP Europe Competitive Research Grants 2018
Research grant on social media and luxury
Global Fashion Management Conference 2017
Best Reviewer Award
WikiStage #LeaderForChange 2016
Named LeaderForChange by the Wikistage foundation
ERASMUS+ Programme (EU FUNDED) 2016-2019
Jean Monnet Module coordinator
L’Oréal Professorship in Marketing 2015-2018
Research funding to explore how behavioural science can help understanding consumer behaviour in the beauty industry
London School of Economics and Political Science 2015
Nominated for LSESU Student-Led Teaching Excellence Awards
International Academy for Intercultural Research 2015
Nominated for the IAIR Early Career Award
European Marketing Academy Conference 2015
Best paper award (with A.K. Rhode)
ESCP Europe Competitive Research Grants 2015
Research Project on improving Health Communication by using the First Person Perspective
KPMG ESCP Europe Risk & Strategy Chair 2014
Research project on assessing the risks associated with selling luxury goods online
SYNERGIE PRES Paris Nouveau Monde, France 2014-2017
Disabilities in schools, hospitals and cities: cross-disciplinary approaches
Frankreichschwerpunkt, Austria 2014
Travel grant for visiting fellowship
Global Fashion Management Conference 2014
Best paper award (with D. Beckham)
ESCP Europe Competitive Research Grants 2014
Research project on emergency decision making and new research methods
Frankreichschwerpunkt, Austria 2013
Research grant
LastMinute.Com, Germany 2013
Sponsored research project on consumer spontaneity
Frankreichschwerpunkt, Austria 2013
Travel and research grant for visiting fellowship
ESCP Europe Competitive Research Grants 2012
Research project on moment of need marketing and social influence
KPMG ESCP Europe Risk & Strategy Chair 2012
Research project on risk and performance in the luxury goods industry
London School of Economics and Political Science 2008 – 2010
Research scholarship and travel grants
Goodenough College, London 2008 – 2010
Carden Scholarship Award
HEC Paris 2006 – 2008
Research scholarship and travel grant
PUBLICATIONS
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N° of Publications since 2008: 76​
Citations: 2,308 · h-index: 21 · i10-index: 27 (Google Scholar, October 2026)
Journal articles: 33
Books & book chapters: 9
Refereed conference proceedings: 12
Case studies: 6 (13 catalogued items)
Working & impact papers: 4
Practitioner & online articles: 11
Other peer-reviewed outputs: 1
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JOURNAL ARTICLES (INCL. EDITORIALS & COMMENTARIES) (33)
33. Voyer, B. G., Sangle-Ferriere, M., Sajtos, L., & Sung, B. (2025). The measurement of perceived shared agency in customer–artificial intelligence interactions. Journal of Service Theory and Practice.
32. Machado, C. M.*, & Voyer, B. G. (2025). AI applications in cardiology: An exploratory qualitative perspective from patients. British Journal of Healthcare Management (accepted).
31. Leban, M., Errmann, A., Seo, Y., & Voyer, B. G. (2024). Mindful luxury: A case of the Faroe Islands. Tourism Management, 104, 104929. https://doi.org/10.1016/j.tourman.2024.104929
30. Voyer, B. G. (2022). What can healthcare managers learn from marketing managers? Marketing theory concepts with implications for healthcare. British Journal of Healthcare Management, 28(7), 185-189.
29. Sangle-Ferriere, M., & Voyer, B. G. (2022). Consumers' propensity to avoid seeking assistance: Conceptualization and scale development. Recherche et Applications en Marketing (English Edition), 37(4), 2-26.
28. Park, J., Kim, J., Lee, D. C., Kim, S. S., Voyer, B. G., Kim, C., Sung, B., Gonzalez-Jimenez, H., Fastoso, F., Choi, Y. K., & Yoon, S. (2022). The impact of COVID-19 on consumer evaluation of authentic advertising messages. Psychology & Marketing, 39(1), 76-89. https://doi.org/10.1002/mar.21574
27. Voyer, B. G., & Ko, E. (2021). In search of the next nexus: A maturing field for fashion research in the digital age. Journal of Business Research, 134, 375-377. https://doi.org/10.1016/j.jbusres.2021.05.050 [editorial]
26. Gaston-Breton, C., Lemoine, J. E., Voyer, B. G., & Kastanakis, M. N. (2021). Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries. Journal of Business Research, 134, 1-12. https://doi.org/10.1016/j.jbusres.2021.05.013
25. Sajtos, L., Cao, J. T., Espinosa, J. A., Phau, I., Rossi, P., Sung, B., & Voyer, B. (2021). Brand love: Corroborating evidence across four continents. Journal of Business Research, 126, 591-604.
24. Leban, M., Thomsen, T. U., von Wallpach, S., & Voyer, B. G. (2021). Constructing personas: How high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle. Journal of Business Ethics, 169(2), 225-239. [FT50]
23. Voyer, B. G., & Provencher (2021). Vaccination and the prevention of communicable diseases in healthcare settings: Lessons from the Covid-19 pandemic. Health Services Insights, special collection on A Pandemic-Led Worldwide Change in Health Service Delivery. SAGE Publications.
22. Leban, M., Seo, Y., & Voyer, B. G. (2020). Transformational effects of social media lurking practices on luxury consumption. Journal of Business Research, 116, 514-521.
21. Sanglé-Ferrière, M.*, & Voyer, B. G. (2019). Friend or foe? Chat as a double-edged sword to assist customers. Journal of Service Theory and Practice, 29(4), 438-461.
20. Franks, B., & Voyer, B. G. (2018). What does agency afford the self? A review of Talking to Our Selves: Reflection, Ignorance, and Agency. Behavioral and Brain Sciences.
19. Voyer, B. G., et al. (2018). Introduction to the special issue on Digital Transformation in Healthcare. British Journal of Healthcare Management. [editorial]
18. Rhode, A. K., Voyer, B. G., & Gleibs, I. H. (2016). Does language matter? Exploring Chinese–Korean differences in holistic perception. Frontiers in Psychology, 7, 1508. https://doi.org/10.3389/fpsyg.2016.01508
17. von Wallpach, S., Voyer, B. G., Muehlbacher, H., & Kastanakis, M. (2016). Editorial to the special issue on Co-creating Stakeholder and Brand Identities. Journal of Business Research. [editorial]
16. Voyer, B. G., & Kastanakis, M. (2016). The importance of developing a multi-epistemological framework for studying co-creation research: A reply to Csaba. Journal of Business Research. [commentary]
15. Voyer, B. G., Kastanakis, M., & Rhode, A. K.* (2016). Co-creating stakeholder and brand identities: A cross-cultural consumer perspective. Journal of Business Research.
14. Sola, D., Couturier, J., & Voyer, B. G. (2015). Unlocking patient activation: Coupling e-health solutions coupled with gamification. British Journal of Healthcare Management, 21(5), 223-228.
13. Tran, V., & Voyer, B. G. (2015). Fostering innovation in healthcare management: An organisational perspective. British Journal of Healthcare Management, 21(3), 141-145. [special issue: Innovation in Healthcare]
12. Voyer, B. G. (2015). 'Nudging' behaviours in healthcare management: Insights from behavioural economics. British Journal of Healthcare Management, 21(3), 130-135. [special issue: Innovation in Healthcare]
11. Voyer, B. G., Saulpic, O., Sola, D., Couturier, J., Bérard, E., Tran, V., & Zarlowsky (2015). Introduction to the special issue on Innovation in Healthcare. British Journal of Healthcare Management, 21(3), 124. [editorial]
10. Voyer, B. G., & Franks, B. (2014). Toward a better understanding of self-construal theory: An agency view of the processes of self-construal. Review of General Psychology, 18(2), 101-114.
9. Samson, A., & Voyer, B. G. (2014). Emergency purchasing situations: Implications for consumer decision-making. Journal of Economic Psychology, 44, 21-33.
8. Kastanakis, M., & Voyer, B. G. (2014). The effect of culture on perception and cognition: A conceptual framework. Journal of Business Research, 67(4), 425-433. [special issue: Culture Comes First]
7. Voyer, B. G. (2014). Training doctors and nurses for interdependence. British Journal of Healthcare Management, 20(1), 30-31.
6. McIntosh, B., Voyer, B. G., & Shenoy, B. (2013). The care dividend. British Journal of Healthcare Management, 19(6), 262-263.
5. Voyer, B. G., & Reader, T. W. (2013). The self-construal of nurses and doctors: Beliefs on interdependence and independence in geriatric care. Journal of Advanced Nursing, 69(12), 2696-2706.
4. Voyer, B. G., & McIntosh, B. (2013). The psychological consequences of power on self-perception: Implications for leadership. Leadership & Organization Development Journal, 34(7), 639-660.
3. Voyer, B. G. (2013). Changes in the relations and roles of doctors and nurses. British Journal of Healthcare Management, 19(1), 644-649.
2. McIntosh, B., & Voyer, B. G. (2012). A perverse psychological contract: Failures in healthcare management. British Journal of Healthcare Management, 18(6), 290-291.
1. Samson, A., & Voyer, B. G. (2012). Two minds, three ways: Dual system and process models in consumer psychology. AMS Review, 2(2-4), 48-71. [lead article]
BOOKS, EDITED VOLUMES & BOOK CHAPTERS (9)
9. Lecerf, C., Voyer, B. G., & Visconti, L. (in press). Compound luxury brand authority: Expanding and updating a central concept. In E. Ko, I. Phau, M. Phan, & M.-C. Cervellon (Eds.), The handbook of luxury brand management & marketing. SAGE Publications.
8. Leban, M.*, & Voyer, B. G. (n.d.). The role of influencers in marketing campaigns. In Routledge Handbook on Influencer Marketing. Routledge.
7. Voyer, B. G. (2019). Economía del comportamiento y la atención médica: una combinación hecha en el cielo (Capítulo 3). In Manual de Economía del Comportamiento, Vol. 4: Salud.
6. Voyer, B. G., & Tarantola, T. (Eds.). (2018). Moral Psychology: A Multidisciplinary Guide. Springer, USA.
5. Voyer, B. G. (2017). CB as I see it. In M. Solomon, Consumer Behavior: Buying, Having, and Being (12th ed.). Pearson Education.
4. Taillard, M., & Voyer, B. G. (2017). Creativity and culture in marketing. In V. P. Glaveanu (Ed.), The Palgrave Handbook of Creativity and Culture Research. Palgrave, Basingstoke, UK.
3. Taillard, M., & Voyer, B. G. (2017). Creativity in marketing. In V. P. Glaveanu (Ed.), Cambridge Handbook of Creativity Across Different Domains. Cambridge University Press, Cambridge, UK.
2. Roland-Lévy, C., Denoux, P., Boski, P., Gabrenya, W. K. Jr., Lemoine, J., Rhode, A. K., & Voyer, B. (Eds.). (2016). Unity, diversity and culture. Proceedings of the 22nd International Congress of the International Association for Cross-Cultural Psychology.
1. Rhode, A. K., & Voyer, B. G. (2015). La transition vers une post-économie créative et le passage du statut d'« imitateur » à celui d'« innovateur » de l'économie mondiale : mieux comprendre la créativité en Asie et ses enjeux. In C. Vadcar (Ed.), Prospective & Entreprise, Corée du Sud, et économie créative (pp. 20-24). CCIR, Eyrolles.
REFEREED CONFERENCE PROCEEDINGS (12)
12. Leban, M.*, & Voyer, B. G. (2018). Millionaires on Instagram: Millennials' display of experiential luxury and personal branding strategies on visual social media. In NA – Advances in Consumer Research, Vol. 46. Association for Consumer Research.
11. Sangle-Ferriere, M., & Voyer, B. G. (2017). Understanding chat perceptions in a customer assistance channel. In NA – Advances in Consumer Research, Vol. 45 (pp. 862-864). Association for Consumer Research.
10. Dovgialo, K.*, & Voyer, B. G. (2017). The influence of individual differences on purchase of (in)conspicuous luxury goods and shopping preferences (online vs in-store): A questionnaire study. In NA – Advances in Consumer Research, Vol. 45. Association for Consumer Research.
9. Leban, M.*, & Voyer, B. G. (2017). Exploring the concept of beauty in consumer research: A multidisciplinary framework & research agenda. In NA – Advances in Consumer Research, Vol. 45. Association for Consumer Research.
8. Rhode, A. K.*, & Voyer, B. G. (2015). The dangers of grouping countries into cultural clusters: Investigating between and within cultural variations in information processing styles and its consequences for advertising. In NA – Advances in Consumer Research. Association for Consumer Research.
7. Leban, M.*, & Voyer, B. G. (2015). Exploring the specificities of online luxury brand communities: An ingratiation theory perspective. In K. Diehl & C. Yoon (Eds.), NA – Advances in Consumer Research, Vol. 43 (pp. 379-383). Duluth, MN: Association for Consumer Research.
6. Beckham, D.*, & Voyer, B. G. (2014). Can sustainability be luxurious? A mixed-method investigation of implicit and explicit attitudes towards sustainable luxury consumption. In J. Cotte & S. Wood (Eds.), NA – Advances in Consumer Research, Vol. 42 (pp. 245-250). Duluth, MN: Association for Consumer Research.
5. Taillard, M., Voyer, B. G., Glaveanu, V., & Gritzali, A. (2014). Value creation in the consumption process: The role of consumer creativity. In J. Cotte & S. Wood (Eds.), NA – Advances in Consumer Research, Vol. 42 (pp. 381-386). Duluth, MN: Association for Consumer Research.
4. Kastanakis, M., & Voyer, B. G. (2013). Cultural effects on perception and cognition: Integrating recent findings and reviewing implications for consumer research. In Z. Gürhan-Canli, C. Otnes, & R. (J.) Zhu (Eds.), NA – Advances in Consumer Research, Vol. 40 (pp. 966-967). Duluth, MN: Association for Consumer Research.
3. Kretz, & Voyer, B. G. (2013). Are social media only social? Understanding the role of social media in the processes of independent and interdependent identity construction. In Z. Gürhan-Canli, C. Otnes, & R. (J.) Zhu (Eds.), NA – Advances in Consumer Research, Vol. 40 (pp. 587-588). Duluth, MN: Association for Consumer Research.
2. Czellar, S., Voyer, B., Schwob, A., & Luna, D. (2009). Whence brand evaluations? Investigating the relevance of personal and extrapersonal associations in brand attitudes. In A. L. McGill & S. Shavitt (Eds.), NA – Advances in Consumer Research, Vol. 36 (pp. 681-682). Duluth, MN: Association for Consumer Research.
1. Czellar, S., Luna, D., Voyer, B., & Schwob, A. (2008). How personal are consumer brand evaluations? Disentangling the role of personal and extrapersonal associations in consumer judgments. In A. Y. Lee & D. Soman (Eds.), NA – Advances in Consumer Research, Vol. 35 (p. 997). Duluth, MN: Association for Consumer Research.
CASE STUDIES (6)
6. Joliette, M., Devos, M., & Voyer, B. G. (2016). Brand, business model, co-creation, community: What makes the true value of Airbnb? The Case Centre, 30p, Case n° 515-184-1 (with teaching note and instructor presentation material).
5. Joliette, M., Devos, M., & Voyer, B. G. (2016). Marca, modelo de negocio, co-creación, comunidad: ¿Qué constituye el verdadero valor de Airbnb? Spanish edition. The Case Centre, 30p, Case n° E515-184-8B (with instructor presentation material).
4. Joliette, M., Devos, M., & Voyer, B. G. (2016). Marke, Geschäftsmodell, Co-Kreation, Gemeinschaft: Was macht wirklich den Wert von Airbnb aus? German edition. The Case Centre, 30p, Case n° D515-184-1 (with teaching note D515-184-8 and instructor presentation material D515-184-8B).
3. Joliette, M., Devos, M., & Voyer, B. G. (2015). Marque, business model, co-création, communauté : Qu'est-ce qui fait vraiment la valeur d'Airbnb ? French edition. The Case Centre, 30p, Case n° F515-184-1 (with teaching note F515-184-8 and instructor presentation material F515-184-9).
2. Voyer, B. G., & Tran, V. (2013). Chanel: Should the icon of timeless fashion catch up with its time and sell its clothes online? The Case Centre, 22p, Case n° 313-290-1.
1. Tran, V., & Voyer, B. G. (2013). Teaching note – Chanel: Should the icon of timeless fashion catch up with its time and sell its clothes online? The Case Centre, 12p, Case n° 313-290-8.
WORKING & IMPACT PAPERS (4)
4. Voyer, B. G., & Kapadia, V. (2024). Expectation inflation: LLMs, knowledge work and human agency. ESCP Business School Impact Paper. SSRN: https://doi.org/10.2139/ssrn.5466886
3. Nicolay, O., Voyer, B. G., & Desmichel, P. (2024). Luxury's upcoming dilemmas: How to rethink what we thought we knew about luxury. ESCP Impact Paper No. 2024-12-EN, ESCP Business School.
2. Desmichel, P., Voyer, B. G., & Maggioni, I. (2024). Recapturing time: What luxury should be about. ESCP Impact Paper No. 2024-47-EN, ESCP Business School.
1. Czellar, S., Voyer, B., Schwob, A., & Luna, D. (2008). Whence brand evaluations? Investigating the relevance of personal and extrapersonal associations in brand attitudes. Les Cahiers de Recherche HEC, No. 890.
PRACTITIONER & ONLINE ARTICLES (11)
11. Voyer, B. G. (2021). The smartness of cities lies in its citizens. The Choice. https://the-choice.org/tomorrow-choices/the-smartness-of-cities-lies-in-its-citizens/
10. Voyer, B. G. (2019). An interview with MonZen Tzen. ACCESS Magazine, Korea.
9. Voyer, B. G. (2019). Émotions et comportement du consommateur. SURVEY Magazine.
8. Voyer, B. G. (2018). Le nudge, ce que l'on sait, ce qu'il apporte. SURVEY Magazine.
7. Voyer, B. G. (2017). Social media and branding: Behind Kylie Cosmetics' success, new marketing rules and risks. The Conversation, September 2017. https://theconversation.com/social-media-and-branding-behind-kylie-cosmetics-success-new-marketing-rules-and-risks-82655
6. Leban, M.*, & Voyer, B. G. (2016). Luxury brand forums set the scene for status competition between consumers. LSE Business Review, October 2016.
5. Voyer, B. G. (2016). Le comportement du consommateur : ce qu'il cache et comment le révéler. SURVEY Magazine.
4. Voyer, B. G. (2016). What every luxury brand can learn from the transformation of Yves Saint Laurent. The Conversation. https://theconversation.com/what-every-luxury-brand-can-learn-from-the-transformation-of-yves-saint-laurent-54357
3. Voyer, B. G. (2015). What corporate culture for the office of the future? INFO Magazine, May issue, p. 45.
2. Voyer, B. G. (2014). Peak tattoo? The end of body art as rebellion as corporate logos get under the skin. The Conversation. https://theconversation.com/peak-tattoo-the-end-of-body-art-as-rebellion-as-corporate-logos-get-under-the-skin-30138
1. Voyer, B. G. (2014). Chanel opts out of fashion's love affair with online shopping. The Conversation. https://theconversation.com/chanel-opts-out-of-fashions-love-affair-with-online-shopping-20979
OTHER PEER-REVIEWED OUTPUTS (1)
1. Voyer, B. G. (2017). Introduction to marketing: 3 peer-reviewed introduction videos to marketing. SAGE UK Business Collection Online.
RESEARCH IN PROGRESS
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‘I and AI’: Exploring the Implications of Generative AI for Team Collaborations (with Vorobeva*, Gonzalez-Jimenez, H, Pinto, D.C.)
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It takes Two to Tango: Measuring Perceived Agency in Consumer-AI Interactions (with Sangle-Ferriere*, M; Sung, B; Sajtos, L.)
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CEO Activism: A Delicate Balancing Act Towards A Multi-Level Theory of Stakeholder (Mis)Alignment” (with Zhang*, J.), target journal: Personnel Psychology
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Sajtos, L., Voyer, B.G., Sung, B. and Sangle-Ferriere* , M. Customer journey 3.0: shared agency in human–AI interactions in a retailing and service context
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To ‘Blend’ or ‘Shine’: The Chameleon Effect of Luxury Brand Prominence in Mindful Consumers with Errmann, A. and Giroux, M, manuscript in preparation, target journal: Journal of Business Research
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Insights from Younger Generations: The Case of Shadow Boards, target journal: Harvard Business Re
view
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The charismatic authority of luxury brands: definition and implications (with Lecerf, C; Visconti, L), book chapter, Sage handbook of luxury
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AI & Attributions of success of failure (with B Sung & P Duong)
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AI & Consumer Wellbeing: a longitudinal study (with R. Rahajason, Gonzalez-Jimenez, H, Gaston-Breton, C)
The influence of visual attention on ad variation effectiveness: A cross-cultural analysis of East-Asian and Western perception on advertisements, with Chung Man Wong*, Revise & Resubmit to the Journal of International Consumer Marketing
CONFERENCE ACTIVITIES
Peer-reviewed conference presentations (91)
91. Voyer, B. G. (2025, December 1–3). Impulse Buying Amongst Ultra High Net-Worth Individuals (with N. Liphardt*) [Paper presentation]. ANZMAC Annual Conference, Sydney, Australia.
90. Voyer, B. G. (2025, May 23–26). A Multifaceted Virtual Aid: Systematic Review, Typology and Research Agenda on the Role of Chatbots in Consumer Wellbeing (with R. Rahajason*, Gonzalez, & Gaston-Breton) [Paper presentation]. American Marketing Association Global Marketing SIG Conference, Sydney, Australia.
89. Voyer, B. G. (2025, May 27–30). Research Agenda on Artificial Intelligence as a Teammate: A Conceptual Framework of Collaboration Dynamics and Paradoxes (with D. Vorobeva, H. Gonzalez-Jimenez, & D. C. Pinto) [Poster presentation]. EMAC Spring Conference, ESIC University, Pozuelo (Madrid), Spain.
88. Voyer, B. G. (2024, December 2–4). Perceived Shared Agency in Consumer-AI Interactions (with L. Sajtos, B. Sung, & M. Sangle-Ferriere) [Paper presentation; Track: Artificial Intelligence and Innovation]. ANZMAC Annual Conference, Hobart, Australia.
87. Voyer, B. G. (2024, December 2–4). Beyond Adoption: Motivations to continuous chatbot usage (with R. Rahajason*, Gonzalez, & Gaston-Breton) [Paper presentation; Track: Artificial Intelligence and Innovation]. ANZMAC Annual Conference, Hobart, Australia.
86. Voyer, B. G. (2024, July 11–14). Status Signaling & Mindfulness (with A. Errmann & M. Giroux) [Paper presentation]. Global Fashion Management Conference (GFMC), Milan, Italy.
85. Voyer, B. G. (2024, June 24). CEO Activism: Economic, Charismatic or Authentic Leadership? The Effects of Leadership Style Expectations on Employee Perceptions of CEO Activism [Paper presentation]. Paper Development Workshop, Personnel Psychology, King's College London, London, United Kingdom.
84. Voyer, B. G. (2024, June 19–21). CEO Activism: Economic, Charismatic or Authentic Leadership? The Effects of Leadership Style Expectations on Employee Perceptions of CEO Activism [Paper presentation]. Special Conference of the Strategic Management Society (SMS), Johns Hopkins University, Washington, DC, USA.
83. Voyer, B. G. (2023, December 4–6). Generation Z & CEO Activism: A Socio-Emotional Framework [Paper presentation; session: Social Marketing — New Social Marketing Frameworks]. ANZMAC Annual Conference, Dunedin, New Zealand.
82. Voyer, B. G. (2023, August 13–16). Embedding Cross Cultural Psychology Content in a Traditional Business School Curriculum and Management Practice (with S. Glazer & W. Gabrenya) [Paper presentation]. International Association for Cross-Cultural Psychology (IACCP), Limerick, Ireland.
81. Voyer, B. G. (2023, August 4–7). CEO Activism: A Delicate Balancing Act. Towards a Multi-Level Theory of Stakeholder (Mis)Alignment (with J. Zhang) [Paper presentation]. 83rd Annual Meeting of the Academy of Management (AOM), Boston, MA, USA.
80. Voyer, B. G. (2023, July 23–26). Towards a better understanding of agency-sharing with AI: A Scale Development (with L. Sajtos, B. Sung, & M. Sangle-Ferriere*) [Paper presentation]. Global Marketing Conference (GMC), Seoul, South Korea.
79. Voyer, B. G. (2023, May 23–26). Cooperation or Competition: Conceptualising and Measuring Shared Agency Power in Customer-AI Interactions (with L. Sajtos, B. Sung, & M. Sangle-Ferriere*) [Competitive paper presentation]. EMAC Annual Conference, Odense, Denmark.
78. Voyer, B. G. (2022, December 5–7). Conceptualising and measuring perceived agency sharing in customer-AI interactions (with L. Sajtos, B. Sung, & M. Sangle-Ferriere*) [Competitive paper presentation]. ANZMAC Annual Conference, Perth, Australia.
77. Voyer, B. G. (2022, May 24–27). Making decisions with AI in a service context: conceptualization and perceived shared agency (with L. Sajtos, B. Sung, & M. Sangle-Ferriere*) [Competitive paper presentation]. EMAC Annual Conference, Budapest, Hungary.
76. Voyer, B. G. (2021, November 29–December 1). Consumers-AI interactions in a Decision-Making Context (with L. Sajtos, B. Sung, & M. Sangle-Ferriere*) [Competitive paper presentation]. ANZMAC Annual Conference, Melbourne, Australia.
75. Voyer, B. G. (2021, July 27–31). In pursuit of pleasure, meaning or spirituality? A comparison of cultural orientations and happiness (with C. Gaston-Breton, J. Lemoine, & M. Kastanakis*) [Competitive paper presentation]. IACCP Biennial Conference, online.
74. Voyer, B. G. (2020, May 27–29). Customizing or conforming? Exploring cross-cultural differences in consumers' perception of customizable branded products (with A. K. Rhode*) [Working paper presentation]. EMAC Annual Conference, Corvinus University of Budapest, Hungary.
73. Voyer, B. G. (2019, December 1–4). Exploring Antecedents and Outcomes of Renting-Over-Buying (with D. Zhao* & J. Schmidt) [Competitive paper presentation]. ANZMAC Annual Conference, Wellington, New Zealand.
72. Voyer, B. G. (2019, October 17–19). Wisdoms of Non-Ownership Consumption: Exploring Antecedents and Outcomes of Renting Over Buying (RoB) Preferences for Home Appliances and Furniture Products (with D. Zhao* & J. Schmidt) [Poster presentation]. Association for Consumer Research (ACR) North American Conference, Atlanta, GA, USA.
71. Voyer, B. G. (2019, May 28–31). Millionaire Micro-Celebrities Personal Branding Strategies on Instagram (with M. Leban*) [Paper presentation]. EMAC Annual Conference, University of Hamburg, Germany.
70. Voyer, B. G. (2019, May 28–31). Understanding Customers' Propensity to Avoid Seeking Assistance: The Role of Individual Differences and Construct Measurement (with M. Sangle-Ferriere*) [Paper presentation]. EMAC Annual Conference, University of Hamburg, Germany.
69. Voyer, B. G. (2018, December 3–5). Millennial Micro-Celebrities Personal Branding Strategies on Instagram (with M. Leban*) [Paper presentation]. ANZMAC Annual Conference, Adelaide, Australia.
68. Voyer, B. G. (2018, December 3–5). A Mixed-Methods Approach to Understanding Brand Prominence (with H. Kim*) [Paper presentation]. ANZMAC Annual Conference, Adelaide, Australia.
67. Voyer, B. G. (2018, December 3–5). Celebrity Name-Dropping and Competency Evaluation in a Professional Context (with J. Dupire) [Paper presentation]. ANZMAC Annual Conference, Adelaide, Australia.
66. Voyer, B. G. (2018, October 11–13). Millionaires on Instagram: Millennials' Display of Experiential Luxury and Personal Branding Strategies on Visual Social Media (with M. Leban*) [Paper presentation]. Association for Consumer Research (ACR) Annual Conference, Dallas, TX, USA.
65. Voyer, B. G. (2018, July 26–30). The influence of visual attention on ad variation effectiveness: A cross-cultural investigation on recall and attitudes towards a brand (with Y. Wong*) [Paper presentation]. Global Marketing Conference (GMC), Tokyo, Japan.
64. Voyer, B. G. (2018, July 26–30). Exploring the concept of beauty in consumer research: a multidisciplinary framework & research agenda (with M. Leban*) [Paper presentation]. Global Marketing Conference (GMC), Tokyo, Japan.
63. Voyer, B. G. (2018, July 26–30). Millionaires and geo-tags: investigating millennials' display of experiential luxury on Instagram (with M. Leban*) [Paper presentation]. Global Marketing Conference (GMC), Tokyo, Japan.
62. Voyer, B. G. (2018, July 1–5). Leadership, Work Motivation and General Happiness: A 12-country Explorative Study (with J. Lemoine*) [Paper presentation]. 24th International Congress of the International Association for Cross-Cultural Psychology (IACCP).
61. Voyer, B. G. (2018, June 14–16). Understanding need for customer assistance: measuring the personal differences that trigger customer assistance request (with M. Sangle-Ferriere*) [Paper presentation]. SERVSIG 2018: Opportunities for Services in a Challenging World, Paris, France.
60. Voyer, B. G. (2018, May 23–25). Conceptualising Beauty in Consumer Research: A Framework and Research Agenda (with M. Leban*) [Paper presentation]. Academy of Marketing Science (AMS) 46th Annual Conference, New Orleans, LA, USA.
59. Voyer, B. G. (2018, May 16–18). La propension à la demande d'assistance client : une mesure des variables individuelles qui favorisent la demande d'assistance client (with M. Sangle-Ferriere*) [Paper presentation]. AFM Annual Conference, Strasbourg, France.
58. Voyer, B. G. (2018, May 8–9). More can be Less and Less can be More: A Mixed Methods Approach to Understanding Brand Prominence (with H. Kim* & C. Girard) [Paper presentation]. The Mystique of Luxury Brands Conference, Singapore.
57. Voyer, B. G. (2017, December 4–7). Understanding customers' perceptions of chat (with M. Sangle-Ferriere) [Paper presentation]. ANZMAC Annual Conference, Melbourne, Australia.
56. Voyer, B. G. (2017, December 4–7). Exploring Consumer Preferences for (In)Conspicuous Luxury Goods (with K. Dovgialo) [Paper presentation]. ANZMAC Annual Conference, Melbourne, Australia.
55. Voyer, B. G. (2017, October 25–28). Exploring the concept of beauty in consumer research: a multidisciplinary framework & research agenda (with M. Leban*) [Paper presentation]. Association for Consumer Research (ACR) Annual Conference, San Diego, CA, USA.
54. Voyer, B. G. (2017, October 25–28). Understanding chat perceptions in a customer assistance channel (with M. Sanglé-Ferrière*) [Paper presentation]. Association for Consumer Research (ACR) Annual Conference, San Diego, CA, USA.
53. Voyer, B. G. (2017, October 25–28). The influence of individual differences on purchase of (in)conspicuous luxury goods and shopping preferences (online vs in-store): a questionnaire study (with K. Dovgialo*) [Paper presentation]. Association for Consumer Research (ACR) Annual Conference, San Diego, CA, USA.
52. Voyer, B. G. (2017, July 6–9). The influence of consumption values and self-construal on the purchase of (in)conspicuous luxury goods and shopping preferences: a questionnaire study (with K. Dovgialo*) [Paper presentation]. Global Fashion Management Conference (GFMC), University of Vienna, Vienna, Austria.
51. Voyer, B. G. (2017, July 6–9). Exploring the concept of beauty in consumer research: a multidisciplinary framework & research agenda (with M. Leban*) [Paper presentation]. Global Fashion Management Conference (GFMC), University of Vienna, Vienna, Austria.
50. Voyer, B. G. (2017, May 23–26). Understanding Perceptions of Chat as a Customer Assistance Channel (with M. Sangle-Ferriere*) [Paper presentation]. EMAC Annual Conference, University of Groningen, The Netherlands.
49. Voyer, B. G. (2016, December 5–7). Improving health communication by using the first-person perspective (with F. Basso, O. Petit, K. Le Goff, & O. Ouiller) [Poster presentation]. ANZMAC Annual Conference, Christchurch, New Zealand.
48. Voyer, B. G. (2016, July 30–August 3). A Cross-Cultural Perspective on Stakeholder and Brand Identity Co-Creation (with M. Kastanakis & A. K. Rhode*) [Paper presentation]. International Association for Cross-Cultural Psychology (IACCP), Nagoya, Japan.
47. Voyer, B. G. (2016, July 30–August 3). What makes cultural education meaningful for students? A case study approach [Paper presentation]. International Association for Cross-Cultural Psychology (IACCP), Nagoya, Japan.
46. Voyer, B. G. (2016, July 30–August 3). Towards a Socio-Cultural Approach to Studying Consumer Creativity (with M. Taillard) [Paper presentation]. International Association for Cross-Cultural Psychology (IACCP), Nagoya, Japan.
45. Voyer, B. G. (2016, July). Creativity in different social contexts (with M. Taillard) [Paper presentation]. International Congress of Psychology (ICP), Yokohama, Japan.
44. Voyer, B. G. (2016, July 21–24). Understanding reciprocal identity co-creation across cultures [Paper presentation]. Global Marketing Conference (GMC), Hong Kong.
43. Voyer, B. G. (2016, May 24–27). Co-creating stakeholder and brand identities: A cross-cultural consumer perspective (with M. Kastanakis & A. K. Rhode*) [Paper presentation]. EMAC Annual Conference, Oslo, Norway.
42. Voyer, B. G. (2016, May 18–20). Co-creating stakeholder and brand identities: A cross-cultural consumer perspective (with M. Kastanakis & A. K. Rhode*) [Paper presentation]. Academy of Marketing Science (AMS) Annual Conference, Lake Buena Vista, FL, USA.
41. Voyer, B. G. (2015, November 30–December 2). Co-creating stakeholder and brand identities: A cross-cultural consumer perspective (with M. Kastanakis & A. K. Rhode*) [Paper presentation]. ANZMAC Annual Conference, Sydney, Australia.
40. Voyer, B. G. (2015, November 30–December 2). Exploring the Nature of Online Luxury Brand Communities: The Role of Ingratiation in Understanding Power Dynamics (with M. Leban*) [Paper presentation]. ANZMAC Annual Conference, Sydney, Australia.
39. Voyer, B. G. (2015, October 1–4). Exploring the Specificities of Online Luxury Brand Communities: An Ingratiation Theory Perspective (with M. Leban*) [Paper presentation]. Association for Consumer Research (ACR) North American Conference, New Orleans, LA, USA.
38. Voyer, B. G. (2015, October 1–4). The dangers of grouping countries into cultural clusters: Investigating between and within cultural variations in information processing styles and its consequences for advertising (with A. K. Rhode*) [Paper presentation]. Association for Consumer Research (ACR) North American Conference, New Orleans, LA, USA.
37. Voyer, B. G. (2015, June 25–28). Empowerment through the use of ingratiation in Hermès online luxury brand communities (with M. Leban*) [Paper presentation]. Global Fashion Management Conference (GFMC), Florence, Italy.
36. Voyer, B. G. (2015, June 19–21). Questioning the 'one size fits all' approach to cultural advertising: Investigating between and within cultural variations in information processing styles (with A. K. Rhode*) [Poster presentation]. Association for Consumer Research (ACR) Asia-Pacific Conference, Hong Kong, China.
35. Voyer, B. G. (2015, May 26–29). Questioning the 'one size fits all' approach to cultural advertising: Investigating between and within cultural variations [Paper presentation; EMAC & GAMMA Joint Symposium: Bridging Asia and Europe in Research Collaborations]. EMAC Annual Conference, Leuven, Belgium.
34. Voyer, B. G. (2015, May 26–29). Do we see the world through the lens of culture? Exploring between and within cultural variations in perception and implications for advertising (with A. K. Rhode*) [Poster presentation]. EMAC Annual Conference, Leuven, Belgium.
33. Voyer, B. G. (2015, May 26–29). “You've got great taste” – the role of ingratiation in understanding the specificity of online luxury brand communities (with M. Leban*) [Paper presentation]. EMAC Annual Conference, Leuven, Belgium.
32. Voyer, B. G. (2014, December 1–3). Value Creation and Consumption: When Consumer Creativity Generates Value in Online Forums (with M. Taillard, V. P. Glaveanu, & A. Gritzali) [Paper presentation]. ANZMAC Annual Conference, Brisbane, Australia.
31. Voyer, B. G. (2014, December 1–3). Is Luxury Compatible with Sustainability? Investigating Implicit and Explicit Attitudes Towards Sustainable Luxury (with D. Beckham*) [Paper presentation]. ANZMAC Annual Conference, Brisbane, Australia.
30. Voyer, B. G. (2014, October 23–26). Can sustainability be luxurious? A Mixed-Method Investigation of Implicit and Explicit Attitudes Towards Sustainable Luxury Consumption (with D. Beckham*) [Paper presentation]. Association for Consumer Research (ACR) North American Conference, Baltimore, MD, USA.
29. Voyer, B. G. (2014, October 23–26). Value creation in the consumption process: the role of consumer creativity (with M. Taillard, V. Glaveanu, & A. Gritzali) [Paper presentation]. Association for Consumer Research (ACR) North American Conference, Baltimore, MD, USA.
28. Voyer, B. G. (2014, July 15–19). The Fragmented Self (with M. Kastanakis) [Paper presentation]. Global Marketing Conference (GMC), Singapore.
27. Voyer, B. G. (2014, July 15–19). Improving multidisciplinary healthcare team-management and social support through fostering interdependence [Paper presentation]. International Association for Cross-Cultural Psychology (IACCP) International Conference, Reims, France.
26. Voyer, B. G. (2014, June 3–6). Emergency purchasing situations: Implications for consumer decision-making (with A. Samson & M. Kastanakis) [Paper presentation]. EMAC Annual Conference, Valencia, Spain.
25. Voyer, B. G. (2014, February 13–15). Can sustainability be luxurious? Investigating implicit and explicit attitudes towards sustainable luxury consumption (with D. Beckham*) [Paper presentation]. Global Fashion Management Conference (GFMC), London, UK.
24. Voyer, B. G. (2013, December 1–5). Understanding Resource Integration in the Value Creation Process: The Role of Consumer Creativity (with M. Taillard) [Paper presentation]. ANZMAC Annual Conference, Auckland, New Zealand.
23. Voyer, B. G. (2013, December 1–5). The role of pre-behavioural processes in understanding cross-cultural differences in consumption (with M. Kastanakis) [Paper presentation]. ANZMAC Annual Conference, Auckland, New Zealand.
22. Voyer, B. G. (2013, August 28–30). Towards a Better Understanding of Self-construal Theory: Self-Agency and the Processes of Self-construal [Paper presentation]. British Psychological Society Social Psychology Section Annual Conference, Exeter, UK.
21. Voyer, B. G. (2013, June 20–22). Understanding Morality Judgments: The Role of Self-Construal (with T. Tarantola) [Paper presentation]. International Association for Cross-Cultural Psychology (IACCP) Regional Conference, Los Angeles, CA, USA.
20. Voyer, B. G. (2013, June 18–21). The Role of Consumer Creativity in the Value Creation Process: A Conceptual Framework (with M. Taillard & V. Glaveanu) [Paper presentation]. The Naples Forum on Service, Ischia, Italy.
19. Voyer, B. G. (2013, June 4–7). The effect of culture on perception and cognition: A conceptual framework (with M. Kastanakis) [Paper presentation]. EMAC Annual Conference, Istanbul, Turkey.
18. Voyer, B. G. (2013, June 4–7). The Role of Consumer Creativity in the Value Creation Process: A Conceptual Framework (with M. Taillard & V. Glaveanu) [Paper presentation]. EMAC Annual Conference, Istanbul, Turkey.
17. Voyer, B. G. (2013, May 15–19). The Effect of Culture on Perception: A Critical Review and Research Agenda for Consumer Research (with M. Kastanakis) [Paper presentation]. Academy of Marketing Science (AMS) Annual Conference, Monterey Bay, CA, USA.
16. Voyer, B. G. (2012, October 4–7). Effects on perception and cognition: Integrating recent findings and reviewing implications for consumer research (with M. Kastanakis) [Paper presentation]. Association for Consumer Research (ACR) North American Conference, Vancouver, Canada.
15. Voyer, B. G. (2012, October 4–7). Towards a Better Understanding of the Role of Social Media in the Processes of Independent and Interdependent Identity Construction (with G. Kretz) [Paper presentation]. Association for Consumer Research (ACR) North American Conference, Vancouver, Canada.
14. Voyer, B. G. (2012, July 19–22). The Effect of Culture on Perception: A Critical Review and Research Agenda for Consumer Research (with M. Kastanakis) [Paper presentation]. Global Marketing Conference (GMC), Seoul, Republic of Korea.
13. Voyer, B. G. (2012, July 17–21). Relations between Professional Differences in Self-Construal and Decision-Making [Paper presentation]. International Association for Cross-Cultural Psychology (IACCP) International Conference, Stellenbosch, South Africa.
12. Voyer, B. G. (2012, July 17–21). Cross-cultural Differences in Morality Judgements: the Role of Self-construal (with T. Tarantola) [Paper presentation]. International Association for Cross-Cultural Psychology (IACCP) International Conference, Stellenbosch, South Africa.
11. Voyer, B. G. (2012, May 22–25). Are social media only social? Understanding the role of social media in the processes of independent and interdependent identity construction [Paper presentation]. EMAC Annual Conference, Lisbon, Portugal.
10. Voyer, B. G. (2011, July 9–12). The psychological consequences of power on self-perception: implications for leadership research [Paper presentation]. International Society for Political Psychology (ISPP) International Conference, Istanbul, Turkey.
9. Voyer, B. G. (2011, June 30–July 3). Understanding Self-construal: reviewing 20 years of research [Paper presentation]. International Association for Cross-Cultural Psychology (IACCP) European Conference, Istanbul, Turkey.
8. Voyer, B. G. (2010, May 21–22). Does being creative make oneself more independent? Understanding the relation between creativity and self-construal (with V. Glaveanu) [Paper presentation]. 11th Intergraduate PhD Conference, London School of Economics and Political Science, London, UK.
7. Voyer, B. G. (2009, May 22–23). Can power change the way one construes his or herself? [Paper presentation]. 10th Intergraduate PhD Conference, London School of Economics and Political Science, London, UK.
6. Voyer, B. G. (2008, October 23–26). Whence Brand Evaluations? Investigating the Relevance of Personal and Extra-personal Associations in Brand Attitudes (with S. Czellar, D. Luna, & A. Schwob) [Paper presentation]. Association for Consumer Research (ACR) North American Conference, San Francisco, CA, USA.
5. Voyer, B. G. (2008, July 27–31). Extending the understanding of self-construal mechanisms: investigating the role of power in self-construal formation [Paper presentation]. International Association for Cross-Cultural Psychology (IACCP) International Congress, Bremen, Germany.
4. Voyer, B. G. (2008, May 17). Understanding self-construal mechanisms: cultural vs. personality impacts [Paper presentation]. 9th Intergraduate PhD Conference, University of Cambridge & London School of Economics, Cambridge, UK.
3. Voyer, B. G. (2007, October 23–25). How personal are consumer brand evaluations? Disentangling the role of personal and extra-personal associations in consumer judgments (with S. Czellar, D. Luna, & A. Schwob) [Paper presentation]. Association for Consumer Research (ACR) North American Conference, Memphis, TN, USA.
2. Voyer, B. G. (2007, July 31–August 6). Power, Culture and the Self [Invited workshop; lectured and supervised a group of six students on a joint research project]. 1st European Summer School in Psychology, European Federation of Psychology Students' Associations (EFPSA).
1. Voyer, B. G. (2007, May 19). Understanding the relation between power and self-perception [Paper presentation]. 8th Intergraduate PhD Conference, University of Cambridge & London School of Economics and Political Science.
Invited presentations & keynotes (36)
36. Voyer, B. G. (2024, March 6). Understanding the Mind of Consumers [Invited talk]. GCVA Annual Conference, London, UK.
35. Voyer, B. G. (2023, May 17). Working with the media as an academic [Invited talk]. University of Bath, School of Management, Bath, UK.
34. Voyer, B. G. (2021, October 8). Conceptualising the psychological consequences of interacting with AI [Invited talk]. Victoria University of Wellington, New Zealand.
33. Voyer, B. G. (2021, September 23). Conceptualising the psychological consequences of interacting with AI [Invited talk]. University of Auckland, New Zealand.
32. Voyer, B. G. (2020, July 6). The Future of Consumer Behaviour [Webinar]. ADL Consulting x ESCP.
31. Voyer, B. G. (2020, May 4). What behavioural science can tell us about buying behaviour in the wake of a pandemic [Master class; 392 live attendees]. ESCP Business School. https://youtu.be/mAs4rUUFHVo
30. Voyer, B. G. (2019, May 28–31). The brand is dead, long live the brand? Reflecting on the (ir)relevance of brands in the 21st century [Invited talk]. EMAC SIG Branding — Critical Reflections on Brand Management: Theory, Practice and Future Directions, University of Hamburg, Germany.
29. Voyer, B. G. (2018, October 8). 199Z: Diversity Revisited [Panel discussion]. London School of Economics, London, UK.
28. Voyer, B. G. (2018, April 24). Power at Play [Public lecture]. London School of Economics, London, UK.
27. Voyer, B. G. (2017, November 7). Keynote speech. ActionSanté, Swiss Ministry of Health, Bern, Switzerland.
26. Voyer, B. G. (2016, October 21). Keynote speech. Swiss Congress on Health Economics and Health Sciences & Forum for Future Health, Bern, Switzerland.
25. Voyer, B. G. (2015, November 12). Self-construal Theory: challenging the theory and applying it to new domains [Invited seminar]. Department of Psychology, University of Warwick, UK.
24. Voyer, B. G. (2015, November 7). The good and the evil about consumer behaviour prediction [Invited talk]. Institute of Social Psychology Cumberland Lodge weekend, London School of Economics, UK.
23. Voyer, B. G. (2015, November 6). Bridging Western and Eastern education models: Why it is right to encourage students to get it wrong [Invited talk]. WIKIstage, ESCP Europe, London, UK.
22. Voyer, B. G. (2015, October 12). The Psychology of Power: Can power change how we connect with others? [Invited talk]. Netherhall House, London, UK.
21. Voyer, B. G. (2015, January 17). Can Power Change how we connect with others? [TEDx talk; session theme: Global contact — what makes our lives connected]. TEDx Hult Business School.
20. Voyer, B. G. (2014, November 28). Understanding Self-construal: Theoretical & Empirical Perspectives [Invited seminar]. University of Newcastle, Australia.
19. Voyer, B. G. (2014, November 8). What are we doing consumer psychology for? [Invited talk]. Institute of Social Psychology Cumberland Lodge weekend, London School of Economics, UK.
18. Voyer, B. G. (2014, October 23). Researching and consulting in I/O psychology [Invited seminar]. University of Baltimore, MD, USA.
17. Voyer, B. G. (2014, June 9). The Role of Consumer Creativity in the Value Creation Process: A Conceptual Framework (with M. Taillard & V. P. Glaveanu) [Invited talk]. ESCP Europe Business School, London, UK.
16. Voyer, B. G. (2014, May 7). Self-construal research in Management [Invited seminar]. University of Innsbruck, Austria.
15. Voyer, B. G. (2014, April 23). Emergency Purchasing Situations: a research agenda [Invited research seminar]. Decision Technology, London, UK.
14. Voyer, B. G. (2013, November 21). Researching Cross-cultural Psychology in Management: Insights from marketing & organisational research [Invited seminar]. Brunel University, London, UK.
13. Voyer, B. G. (2013, November 9). Consumer psychology research: Good or evil? A debate [Invited talk]. Institute of Social Psychology Cumberland Lodge weekend, London School of Economics, UK.
12. Voyer, B. G. (2013, September 13). Disruptive research methods in consumer research [Invited talk]. L2 Think Tank, London, UK.
11. Voyer, B. G. (2013, July 11). Research Self-construal: a multi-method, multi-disciplinary perspective [Invited seminar]. University of Canterbury, New Zealand.
10. Voyer, B. G. (2013, July 9). Using self-construal theory in Marketing research [Invited seminar]. Auckland University of Technology, New Zealand.
9. Voyer, B. G. (2013, April 24). Research Self-construal: a multi-method, multi-disciplinary perspective [Invited seminar]. University of Innsbruck, Austria.
8. Voyer, B. G. (2012, November 11). Reflecting on Consumerism: Rethinking the Role of Psychologists in Understanding Consumption [Invited talk]. Institute of Social Psychology Cumberland Lodge weekend, London School of Economics, UK.
7. Voyer, B. G. (2012, November 1). Cross-cultural Psychology and Management: examples of applied research [Invited seminar]. Brunel University, London, UK.
6. Voyer, B. G. (2012, March 21). The value of 'People like Me': why financial services need consumer generated content [Invited talk]. Social Media in Financial Services Conference, organised by MarketForce UK.
5. Voyer, B. G. (2011, November 26). Understanding Consumer Behaviour: Psychologists' Job or Marketers' Job? [Invited talk]. Institute of Social Psychology Cumberland Lodge weekend, London School of Economics, UK.
4. Voyer, B. G. (2011, November 3). Power & Self-construal: Consequences for Understanding Leadership [Invited talk]. Research at Richmond (R@R), Richmond University, London, UK.
3. Voyer, B. G. (2011, May 9). Research Self-Construal: Consequences for Organisational and Consumer Research [Research seminar]. Department of Management, London School of Economics, UK.
2. Voyer, B. G. (2011, March 23). The Perfect Performance: a social-psychological perspective (with Jude Kelly, OBE) [Invited talk]. Social Psychology Society, London School of Economics, UK.
1. Voyer, B. G. (2010, April 19). Exploring the relation between power and self-perception and its consequences for organisations [Invited research seminar]. ESC Rennes School of Business, Rennes, France.
Conference session chair & discussant (26)
26. Voyer, B. G. (2024, July 11–14). Master of ceremony, gala dinner. Global Fashion Management Conference (GFMC), Milan, Italy.
25. Voyer, B. G. (2024, July 11–14). Track chair: Turning Points in Luxury. Global Fashion Management Conference (GFMC), Milan, Italy.
24. Voyer, B. G. (2024, January 18–20). Co-chair, Luxury Marketing track. 23rd International Marketing Trends Conference, Venice, Italy.
23. Voyer, B. G. (2024, January 18–20). Moderator, “New challenges in luxury marketing” round table. 23rd International Marketing Trends Conference, Venice, Italy.
22. Voyer, B. G. (2024, January 18–20). Co-chair, Elyette Roux Young Researcher Award. 23rd International Marketing Trends Conference, Venice, Italy.
21. Voyer, B. G. (2023, September 21). Co-discussant, “Identity as a negotiation”. RedBoxMe x Cartier.
20. Voyer, B. G. (2023, July 23–26). Co-presider, gala dinner. Global Marketing Conference (GMC), Seoul, South Korea.
19. Voyer, B. G. (2023, July 23–26). Session chair: Turning Points in Luxury. Global Marketing Conference (GMC), Seoul, South Korea.
18. Voyer, B. G. (2022, December 5–7). Session chair: Services, Retailing and Customer Experience — Chatbots in Service Interactions. ANZMAC Annual Conference, University of Western Australia, Perth, Australia.
17. Voyer, B. G. (2019, May 28–31). Session chair: EMAC-GAMMA III — Service and Brand Management in the Sharing Economy. GAMMA-EMAC Joint Symposium, University of Hamburg, Germany.
16. Voyer, B. G. (2018, July 26–30). Track chair: Beauty, Aesthetics and Design in Marketing. Global Marketing Conference (GMC), Tokyo, Japan.
15. Voyer, B. G. (2017, July 6–9). Session chair: Beauty, Aesthetics and Design in Marketing. Global Fashion Management Conference (GFMC), University of Vienna, Vienna, Austria.
14. Voyer, B. G. (2017, July 6–9). Track chair. Global Fashion Management Conference (GFMC), Vienna, Austria.
13. Voyer, B. G. (2017, January 19). Session chair and discussant: Brexit and Higher Education. Jean Monnet Module Roundtable Series, ESCP Europe, London, UK.
12. Voyer, B. G. (2016, July). Symposium chair: Individual and social perspectives on creativity across applied domains. International Congress of Psychology (ICP), Yokohama, Japan.
11. Voyer, B. G. (2014, December 1–3). Session chair: Online & Digital Consumption. ANZMAC Annual Conference, Brisbane, Australia.
10. Voyer, B. G. (2014, March 12). Panel chair: ‘Les Nouveaux Défis de l'industrie du Luxe’, en partenariat avec la Chaire KPMG/ESCP Europe “Gouvernance, Stratégie, Risques et Performance”. ESCP Europe, Paris, France.
9. Voyer, B. G. (2014, February 13–15). Session chair: Sustainable Luxury Marketing. Global Fashion Management Conference (GFMC), London, UK.
8. Voyer, B. G. (2013, December 1–5). Session chair. ANZMAC-GAMMA Joint Symposium, ANZMAC Annual Conference, Auckland, New Zealand.
7. Voyer, B. G. (2013, October 2). Public lecture chair: Predatory Thinking, by Dave Trott. London School of Economics, London, UK.
6. Voyer, B. G. (2013, June 4–7). Session chair: Marketing Theory. EMAC Annual Conference, Istanbul, Turkey.
5. Voyer, B. G. (2013, June 4–7). Session chair: Culture in Consumption — Cross-cultural, Global and Country of Origin Research. EMAC Annual Conference, Istanbul, Turkey.
4. Voyer, B. G. (2012, October 4–7). Session chair: Survey and Individual Difference Issues. Association for Consumer Research (ACR) North American Conference, Vancouver, Canada.
3. Voyer, B. G. (2012, July 17–21). Session chair: Moral Psychology / Racism. International Association for Cross-Cultural Psychology (IACCP) International Conference, Stellenbosch, South Africa.
2. Voyer, B. G. (2011, July 9–12). Discussant: Leadership and Political Personality. International Society for Political Psychology (ISPP) International Conference, Istanbul, Turkey.
1. Voyer, B. G. (2011, June 3). Session chair: Self and the Other. 12th Intergraduate Conference, London School of Economics and Political Science, London, UK.
Workshops (3)
3. Voyer, B. G. (2012, June 28). Big Data and Marketing: It's all about Creativity [Workshop; organisation committee]. ESCP Europe, London, UK.
2. Voyer, B. G. (2011, October 14). The role of extreme events on consumer behaviours (with C. Provencher) [Workshop]. AKO Capital, London, UK.
1. Voyer, B. G. (2011, January 17–20). Young Marketing Faculty Publishing Workshop — Meet the Editors of Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, and Marketing Science [Participant]. Organised by FNEGE and AFM, Paris, France.
Conference & society awards (6)
6. Voyer, B. G. (2017, July 6–9). Best Reviewer Award. Global Fashion Management Conference (GFMC), University of Vienna, Vienna, Austria.
5. Voyer, B. G. (2016, September). Best Paper Presented at Doctoral Symposium (with M. Sanglé-Ferrière*). Toulouse, France.
4. Voyer, B. G. (2016, July 30–August 3). Nominated for the IACCP Early Career Award. International Association for Cross-Cultural Psychology (IACCP), Nagoya, Japan.
3. Voyer, B. G. (2015, June 28–July 2). Nominated for the IAIR Early Career Award. International Academy for Intercultural Research, Bergen, Norway.
2. Voyer, B. G. (2015, May 26–29). Best Conference Paper Award for “Questioning the 'one size fits all' approach to cultural advertising: Investigating between and within cultural variations” (with A. K. Rhode). EMAC & GAMMA Joint Symposium, EMAC Annual Conference, Leuven, Belgium.
1. Voyer, B. G. (2014, February 13–15). Best Conference Paper Award for “Can sustainability be luxurious? Investigating implicit and explicit attitudes towards sustainable luxury consumption” (with D. Beckham*). Global Fashion Management Conference (GFMC), London, UK.
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PROFESSIONAL SERVICES
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Editorial Board
British Journal of Healthcare Management (2013 – Present)
Journal of Global Sport Management (2015 – 2017)
ACCESS (Korea) (2019 – Present)
Area Editor
Journal of Global Fashion Management (2015 – Present)
Guest editorships
European Management Journal: management focus on Trends and Innovation in Marketing, with E. Ko, H. Kim
Journal of Business Research: special issue on Digital and Social Media Marketing and Management in the Fashion Industry, with E. Ko
Journal of Business Research: special issue on Co-creating Stakeholder and Brand Identities, with S. von Wallpach, H. Muehlbacher, and M. Kastanakis
British Journal of Healthcare Management: special issue on Innovation in Healthcare, with D. Sola, O Saulpic, J Couturier, C Bonnier, P. Zarlovski, E. Bérard, V. Tran
Journal of Global Fashion Management: special issue on Beauty, Aesthetics, & Design in Marketing, with M Kastanakis
Directorship of Association
Director, British & French Marketing Management, SBU - GAMMA
International rankings
QS World University Ranking - Reviewer
Times Higher Education World University Rankings - Reviewer
Reviewing (current & past)
University of Cambridge, Frontiers in Psychology, Journal of Interprofessional Care, SERVSIG Conference, Current Psychology, National Science Center, Poland, Policy Studies, International Journal of Business Performance Management, International Marketing Review, Springer Plus, Fund for Scientific Research – FNRS Belgium, Academy of Marketing Science, Health Promotion International, Journal of Business Research, Learning and Individual Differences, International Journal of Stress Management, International Perspectives in Psychology, British Journal of Healthcare Management, Journal of Global Fashion Marketing, Asian Women, Contemporary Social Science: Journal of the Academy of Social Sciences, Routledge, Atlas AFMI/CCMP International Case Study competition, Association for Consumer Research, Australia New Zealand Marketing Academy (ANZMAC), European Marketing Acdemy (EMAC), European Academy of Management (EURAM), International Association for Cross-Cultural Psychology (IACCP), LSE – Cambridge Inter-Graduate PhD Conference
Scientific Committees / chairing
1. International Association for Cross-Cultural Psychology, International conference, Delph, 2018
2. Global Fashion Management Conference, Vienna, 2017, track chair
3. GAMMA Young Artist Competition, GFMC conference 2017
4. GAMMA Young Artist Competition, GMC conference 2016
5. Editorial Advisory Board, The Mystique of Luxury Brands Conference 2016
6. International Association for Cross-Cultural Psychology, Communication and Publications Committee, term dates: 2014-2018
7. International Association for Cross-Cultural Psychology, International conference, Reims, 2014
Organisation Committees
8. 4 June 2015, ESCP Europe, London, UK, ‘shaping the future of Healthcare in Europe: A Management Innovation Approach".
9. 12 March 2014, ESCP Europe, Paris, France, ‘Les Nouveaux Défis de l’industrie du Luxe’, en partenariat avec la Chaire KPMG/ESCP Europe "Gouvernance, Stratégie, Risques et Performance".
10. ESCP Europe, London, workshop title: Big Data and Marketing: From Analytics to Creativity, 28th June 2012
11. Goodenough College, London, conference on multicultural identities, with Pr Tarik Ramadan (Oxford University) and Pr Henrietta Moore (LSE and Cambridge University), 20th May 2010.
12. Inter Graduate Conference, Organisation committee, 17 of May 2008, International conference in social psychology aimed at post-doctoral and post-graduate research students.
Examiner
University of London International Programmes, LSE, Elements of Social and Applied Psychology, 2009-2015
PhD Thesis Examiner & Jury
Dr Alice Soriano, Université of Aix-Marseille, November 2016
Dr Tiffany Baer, Université de Genève, Mars, 2018
Student Representative
PhD program, Institute of Psychology, LSE (2009 -2011)
Research Groups
Creativity Marketing Centre (CMC), ESCP Europe
Health Management Innovation (HMI), ESCP Europe
Happiness Management Research Centre, ESCP Europe
INCLUDEE, diversity & inclusion in education, ESCP Europe
Centre for the Cultural Psychology of Creativity (ICCPC), Aalborg University, Denmark, Research associate
Subjective Human Experience Observation System project (SHEOS), led by Saadi Lahlou at the London School of Economics in associations with researchers at Stanford University, the Russian Academy of Science, CNRS, UCSD, UCLA, and the Max Planck Institute)