b.voyer (at) mac (dot) com

© 2019 by Benjamin G. Voyer

MEDIA

FEATURED RESEARCH & EXPERTISE

87.          PulP                                                                                                                                              March 2019

People power - The packaging industry plays by the consumer’s tune

 

86.          SurveyMag                                                                                                                              February 2019

Interview on the role of emotions in consumer behaviour

85.     Inews                                                          January 2019

Interview on Veganism and social identity

https://inews.co.uk/inews-lifestyle/food-and-drink/why-people-hate-vegans-greggs-sausage-roll/

 

84.     BBC Radio 4                                            April 2018

Interview on The Followership Game

https://www.bbc.co.uk/programmes/b09xjw3y

 

83.     BBC World                                               January 2018

Live interview on ‘Nutella Riots’ in France

 

82.     LSE IQ Podcast                                    January 2018

Interview on what makes great leaders

 

81.     Canvas8                                    November 2018

On the psychology of seasonal shopping

 

80.     ITV News                                        October 2017

Interview on the decision making aspects of choosing high sugar meal-deals

 

79.     LSE Research insights video                            October 2017

5mn video summarising my research on self-construal theory

 

78.     You & Your Wedding                                   August 2017

Evolutionary aspects of female friendships

 

77.     Talk Radio UK Breakfast News                                  June 2017

On the psychological aspects of Fathers’ day

 

76.     BusinessWeek                                          June 2017

On corporate ethics and consumer decision making

 

75.     The Sunday Times                                          June 2017

On lifestyle gurus

 

74.     Racked                                              April 2017

Is British Fast Fashion Too Fast?

 

73.     LSE News Website - Media office                      October 2016

Series of short videos covering the marketing aspects of the US presidential elections

 

72.    Stylist                                               January 2016

On the psychology of planning holidays

 

72.    The Pool                                           Novembre 2015

On Black Friday Sales

 

71.    The Telegraph                                       Novembre 2015

On choice and anxiety

 

70.    TBS eFM Primetime                                   Novembre 2015

20mn Radio interview on Korean Radio discussing luxury marketing

 

69.    Women's Wear Daily                                   Septembre 2015

On the impact of the migrant crisis on consumers’ behaviours

 

68.    Basque TV                                           August 2015

TV Interview on the use of Big Data to deliver targeted advertising

 

67.    The Telegraph                                     August 2015

On the psychology of blogging on taboo subjects

 

66.    Expansión                                         August 2015

On the use of Big Data to deliver targeted advertising

 

65.    TheWebPsychologist                                 July 2015

30mn interview covering my research and consulting activities

 

65.    BBC News                                         July 2015

On ‘pay-what-you-want’ pricing strategies

 

64.    BBC World                                         May 2015

On adequately responding to PR crises

 

63.    Editions Financials                                 May 2015

On decision bisases – part of the Amex cardholder newsletter

 

62.    GDR Creative Intelligence                                                 April 2015

On adapting brands and retailing to different cultural contexts

 

61.    Bloomberg                                                             April 2015

On consumer shopping habits

 

60.    Telegraph                                                             January 2015

On the psychology of social desirability

 

59.    PsychologicalScience.org                                 January 2015

Featured in the ‘members in the news’ section, on the psychology of leadership

 

58.    The Economist                                                    January 2015

On the psychology of teamwork

 

57.    The Debrief UK                                          Decembre 2014

On the use of social media around Christmas

 

56.    The Debrief UK                                          Decembre 2014

On the psychology of defriending on social media

 

55.    Bloomberg Business Week                                  November 2014

On the consumption of premium alcohol at home

 

54.    The Debrief UK                                          November 2014

On the psychology of setting up friends

 

53.    SKY NEWS                                       November 2014

On the psychology being ‘rent a friend’ websites

 

52.    CNET                                                       October 2014

On the renaming of the Chinese Huawei brand in Europe

 

51.    LSE Connect                                                Summer Issue 2014

One-size-fits all international marketing strategies are a recipe for failure

 

50.    The Debrief UK                                          September 2014

On the reasons why the ice-bucket challenge went viral

 

49.    Psychologies, UK                                          September 2014

Barriers and benefits of spontaneous decision-making

 

48.    ELLE Magazine, Denmark                                September 2014

Q/A on creativity

 

47.     The Washington Post                                  August 2014

Edited article on Branded Tattoos

 

46.     The Conversation UK                                  August 2014

Article on Branded Tattoos

 

45.     The Daily Mail Online                                July 2014

Fancy seeing you here! Meeting work colleagues on holidays

 

44.    BBC News, UK                                            July 2014

On consumers’ identities and the use of brand names and logos as tattoos

 

43.    The Telegraph, UK                                            July 2014

On e-stalking behaviours

 

42.    Index N Censorship                                        July 2014

On advertising in the media

 

41.    Issuu.com, UK                                            June 2014

On consumers’ relationships with digital platforms

 

40.    Metro, UK                                                June 2014

On the benefits of spontaneous holiday decisions

 

39.    The Debrief, UK                                            June 2014

The effect of Social Media on Spending Behaviours

 

38.    MARIE-CLAIRE Australia                                    June 2014

On the use of photo-sharing applications (Instagram, Flickr…)

 

37.     Yahoo Finance                                            May 2014

Burberry needs to reinvent itself again

 

36.     CNBC Europe                                            May 2014

4mn live interview on Luxury goods in China

 

35.     The Telegraph UK                                          April 2014

On the psychology of mothers – daughters relationships

 

34.     The Debrief, UK                                        March 2014

On the psychology of sexting

 

33.    MSN Money                                            March 2014

The secret to poundland’s success

 

32.     BBC Radio 4                                            March 2014

On the consumer psychology of poundshops

 

31.     The Debrief, UK                                        March 2014

On the differences between face to face and virtual communication

 

30.     The Conversation UK                              February 2014

Article on Chanel’s e-commerce strategy

 

29.     LSE News Website - Media office                      February 2014

2mn interview on cross-cultural differences in consumption

 

28.    CNN International                                  February 2014

On the role ‘secret formula’ of Coca Cola as a marketing strategy

 

27.    The Telegraph                                     January 2014

On the psychology of self and others perception

 

26.    The Telegraph                                November 2013

On the psychology of guilt

 

25.    The Telegraph    Weekend Magazine                        Novembre 2013

On the psychology of online forum participation

 

24.    The Telegraph                                    October 2013

On the psychology of female friendships

 

23.    Bloomberg BusinessWeek                                        Septembre 2013

On the consumer psychology of men’s cosmetics

 

22.    AutoRevue (Austria)                                   August 2013

Legendary cars and communities of consumption

 

21.    The Look Book Magazine (UK)                            July 2013

On the importance of first impressions

 

20.    The Telegraph                                   June 2013

On the use of online media in identity construction

 

19.    Sky News – News at 6                                               March 2013

4mn live interview on manufacturers reducing the size of products instead of increasing prices

 

18.    Psychologies, magazine                                               March 2013

On the Women-Child and the psychology of adultescents

 

17.    The Telegraph                                              February 2013

On the use of new medium of communication in relationships

 

16.    Bloomberg BusinessWeek                                      January 2013

On the marketing value of the brand HMV

 

15.    Capital Weekly (Bulgaria)                                         December 2012

On the consumer aspects of the ‘Gangnam style’ phenomenon

 

14.    RSI (Swiss National Television)                                         December 2012

On the psychology of pound-shops

 

13.    CNBC.com                                                     December 2012

On the success of pound-shops

 

12.    BBC News website                                                 December 2012

Featured interview on the psychology of pound-shops

 

11.    BBC Radio 4                                                     December 2012

On the psychology of pound-shops (broadcasted on the 11/12/12 and 28/01/13)

 

10.    BBC 2 Newsnight                                        December 2012

On consumers’ power and boycotts (broadcasted on the 3/12/12)

 

9.    Bloomberg BusinessWeek                                    October 2012

On the success of hair-removal products in China

 

8.    Financial Times                                             July 2012

On consumerism movement in the UK

 

7.    DigestMag                                                June 2012

On the role of packaging for lower end private label products

 

6.     AGEFI Hebdo                                             May 2012

On the marketing consequences of sponsoring an Olympic event 

 

5.    Bloomberg BusinessWeek                                         March 2012

On dishwasher market penetration in the UK

 

4.    BBC World – Spanish edition                                    November 2011

On a Freudian perspective on Ipads & Iphones (in Spanish)

 

3.    Psychologies, magazine                                         October 2011

On the Fear of Missing Out (FOMO), October 2011 issue

 

2.    Channel 4                                    March 2011

On British Identity & social identity

 

1.    BBC1 Breakfast News                                         Feb 2010

On the “big-lottery win” and psychological consequences of winning the lottery

 

SOCIAL MEDIA & WEB

 

Behavioural Economics LinkedIn group: co-manager of the Linkedin group on behavioural economics (22,000 members during 2013 - 2015 period), awarded ‘top influencer’ of the week on several occasions

 

Blog Posts, hosted by the Creativity Marketing Centre at ESCP Europe

9/12/2015: Black Friday, Cyber Monday, What drags consumers to these? How creative are marketers at crafting promotions?

30/01/2015: Reinventing supermarkets in the post price-war era

7/08/2014 Brands on the Skin: Which Brand would you choose for a Tattoo?

23/05/2014 Luxury Marketing in Asia: Time for a More Creative Approach!

10/03/2014 To think positively or not to think positively about one’s future, that is the (research) question!

20/02/2014 Coca Cola’s Secret formula: an ancient creative marketing recipe

01/11/2013 Marketers are creating value for companies. But are they creating value for consumers?

24/04/2013 Harnessing consumer creativity: a difficult but rewarding task

19/03/2013 Being creative in marketing research: the rise of modern technologies

07/01/2013 The Vicious Spiral of Consumer Expectations of Creative Brands

21/11/2012 Being creative in a non-creative industry

09/11/2012 Who's creative, who's not?

14/10/2012 Educating customers: a challenge to marketers’ creativity

02/10/2012 Where is creativity in consumer research? Reflecting on creativity in academic marketing research.

14/09/2012 On simplicity: Why being creative can mean doing things simply.

 

LinkedIn

9/06/2015: BSc in Management: Get support to find your first job!

26/03/2015: BSc In Management: Our Teaching Philosophy

17/02/2015: Education matters! How to choose the right undergraduate programme

20/1/2015: Designing an Innovative Bachelor in Management

12/11/2014: You’re never too old to innovate!

25/02/2014: Who's creative, who's not

 

Behaviousaleconomics.com

02/09/2015: Behavioural Economics and Healthcare: A Match Made in Heaven

 

Website

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